About us

Our approach is “less is more”.
We start out by working out what we don’t need,
And we finish up by getting rid of it.

Unlimited first came into existence in 1976 and rapidly became one of the leading “Italian-made” jeans brands.

. Today, it continues to ring the changes, revolutionising its product and images, without losing sight of some of its more vital characteristics: our brand, especially our historical red “Rhomb Label”, bu also our dedication to details, a typical Italian trait.
A pair of elegantly clean-cut jeans with a perfect fit, a standout item which strikes with its perfect details: the Italian flag on the label, testimony to its exclusive Italian manufacture, the hammered "976" button, the red band trim on the coin pocket and the iconic red diamond symbol on the rear pocket.

We start off by working out what we don't need. We finish up by getting rid of it.

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